Since e-commerce has proven its convenience to shoppers, retail stores have been coming up with new ways to draw people in and get them to stay longer. A major retail business store strategy is creating an interactive customer experience. Shoppers expect retailers to go above and beyond in the products they sell, as well as the customer experience. When either of those elements are missing, they turn to the next competitor to see what they have to offer instead.
To maintain a loyal following and invite new potential customers to your physical store, think of creative ways to entice them to stop by. This can be carried out in a variety of ways, such as in-store events, neighborhood collaborations, and offering an area where they can gather and enjoy refreshments. Each of these ideas offers an edge over competitors while handling a large capacity of people.
Investing in FloWater serves as the common thread for all of your in-store activities to keep loyal customers coming back for more. Here are reasons why FloWater is a wise choice to add to your retail store experience.
Offers an Edge Over Competitors
People like a reason to celebrate and when they’re in a good mood, it gives them more reason to shop. There doesn’t have to be any particular excuse to host an in-store event to promote increased foot traffic to your store. However, popular ideas are store anniversaries, customer appreciation day, or the launch of a new product or service.
Shoppers who are already in a healthy, happy mindset will appreciate the offering of fresh, filtered water with every visit. With many already eliminating single-use plastic bottles from their lifestyles, it’s refreshing to find a station that offers cold, delicious-tasting water without the need of plastic.
Healthy food markets, casual restaurants, athletic stores, and fitness studios are all industries that see an uptick in new and loyal customers with FloWater to help set them apart. It also has proven to boost sales by 440% if successful retailers brand refillable water bottles for purchase next to a FloWater Refill Station.
The same can be said for hosting in-store fitness events, like a yoga session or cycling class. For niche gym experiences, the option of having mineral-enhanced water readily available delivers an amenity that encourages attendees to shop in your retail business section before, during, and after the event. They don’t have to buy bottled water or worry about waiting in a long line to fill up their water container. The FloWater Refill Station takes less than 10 seconds to fill up a 24-ounce container.
Additionally, FloWater offers a competitive edge for food establishments that regularly have the choice between tap water or bottled water as a non-alcoholic, non-soda option. FloWater elevates this choice and provides a chance for people to fill up their reusable water bottles and hang around for longer. When hosting an in-store event or the launch of a new menu or food offering, having a filtered water refill station is perfect to handle a large crowd at once in ways that others cannot.
Serves a Crowd for Neighborhood Collaborations
Don’t worry about running out of water bottles for a neighborhood open market. A FloWater Refill Station automatically replenishes itself so there’s constantly cold, crisp water for the next person that walks in the door. This is an invite for those who are browsing nearby shops and vendors to come visit your store, especially if it’s their first time. They’ll linger longer as they fill up their water bottles and shop around solo or with friends.
Having refreshing, filtered water on hand without having to wait in line, deal with faulty water faucets, or resort to buying a single-use plastic bottle is encouraging to shoppers. People like the feeling of supporting neighborhood stores. Partner with a local bakery or eatery to serve up food samples as well.
The draw of free food and an endless filtered water supply are enough to increase foot traffic and make you memorable enough for future visits. Knowing they can get FloWater from your store will have them returning time and time again as they’re shopping or running errands in the neighborhood in the future.
Warm hospitality keeps people satiated and hydrated, which leaves them in a better mood to shop. Plus, it creates a warm and welcoming environment that’s fun and comfortable. Make people want to browse your store by appealing to their senses. Turn on relaxing music, offer food samples, and provide free, crisp and delicious water to send happy signals to the brain allowing people to slow down and view your store with greater appreciation.
Honors the Importance of Sustainability
In addition to offering a competitive edge and being able to serve a large capacity of shoppers, FloWater also embraces the importance of sustainability. Shoppers want and are starting to expect sustainable options from brands and stores. They are making decisions based on how eco-friendly products and practices are before committing to a purchase.
Setting up a FloWater Refill Station in your store shows your support for the environment in a satisfactory way. It provides customers filtered water without the need for plastic cups or bottles of any kind. It invites them to use their own refillable water bottles and gives your store an opportunity to market itself even further by providing branded water bottles for sale.
The unique hydration station has a bottle saved counter for real-time data that you can share with your potential customers. They’ll feel good about visiting your store and doing a small part in protecting the planet. Providing a place where people can fill up on fresh water with ease and not contribute to waste is a good combination for anyone who wants better sustainability practices available to them. Plus, eliminating waste keeps your store cleaner and more sanitary for an overall better shopping experience.
What Makes FloWater Taste So Great?
FloWater delivers purified, chilled water that goes through seven levels of filtration. Each is designed to remove impurities and improve the taste. The advanced purification process surpasses anything else on the market to offer you, your employees, and your customers clean water on demand.
The first purifying filters catch dust, dirt, and solid impurities that come from the tap water and pipes. They also remove any smaller particles and unpleasant odors or tastes, such as chlorine, radon, and heavy metals. With the third purifying filter, FloWater uses advanced osmosis to remove contaminants like bacteria, viruses, and pesticides, among others, which is five times more efficient than anything else available.
The next three filters improve the taste of the water after it’s been thoroughly filtered. First, activated oxygen is added in small amounts to sanitize the tanks and internal systems. This removes any additional impurities and increases the level of oxygen in the water for your blood and muscles, while also making it taste great.
The alkaline enhancement neutralizes acidity in the body. The alkaline filter adds in a proprietary blend of 10 trace minerals to raise the pH of the water from the tap. This neutralization helps to relieve stress on internal organs caused by daily factors like an unbalanced diet and environmental stressors.
The electrolyte enhancement filter adds in essential electrolytes including magnesium, potassium, sodium, and calcium, which support body functions such as cell repair and immune defense. These are commonly found in sports drinks and bottled water to help keep the body hydrated and energized. When present in regular tap water, any presence of electrolytes is stripped out through the semipermeable membrane used during the advanced osmosis process. Adding them back in promotes a better taste and quality of water.
Finally, the coconut carbon filter is the finish that gives FloWater its unique, crisp taste. This filter is made from real coconut husks and absorbs any final contaminants and odors to give you nothing but clean, refreshing water every time. By passing normal tap water through these seven filters, it transforms a steady natural resource into a great-tasting product for the comfort of all who visit your physical store.
Attract Shoppers with a FloWater Refill Station
When it comes to shopping, people are delighted by things that are free, convenient, and elevates their experience. A FloWater Refill Station hits all of these key points and then some. In addition to offering a competitive, hospitable edge, capability of serving a large crowd, and honoring the importance of sustainability, FloWater delivers purified water fast at the perfect chilled temperature with minimal maintenance required.
Each station holds seven gallons of purified water at all times and is ready on-demand to dispense water quickly for a crowd of shoppers. The water is also always chilled at the ideal temperature of 42 degrees, a welcome treat for thirsty people. Every guest that walks through the door immediately has access to complimentary, chilled, purified water to enjoy while they walk around.
Finally, the station itself is self-sanitizing and a cleaner option than a water fountain or DIY water station. There is a hidden catchment tray which results in less dirt, grime, and germs. Additionally, the recessed dispense nozzle and one-touch fill button keep surfaces from touching each other.
The goal of any store in the retail industry is to delight the customer. Investing in a FloWater Refill Station is an easy way to do this in so many ways. It’s often the little things that make the biggest difference in the retail world and cause someone to choose your store over shopping somewhere else. Think of investing in the addition of FloWater as an extension of the best retail customer experience.