Xponential Fitness Announces FloWater Partnership
Set to scale on a global level, Xponential Fitness has announced plans to deploy FloWater Refill Stations at up to 3,000 franchise locations in the U.S. over the next three years. Parent company of premium fitness brands Club Pilates, CycleBar, RowHouse, Stretch Lab and AKT, Xponential has committed with FloWater to providing a better drinking water experience, one that will begin to wean the fitness industry off its plastic water bottle.
“The consumer dynamic has shifted, especially in the fitness industry. They expect better, more sustainable operations and amenities from great brands like ours,” says Xponential CEO and Founder Anthony Geisler. “With FloWater Refill Stations, we meet this demand, and our customers will enjoy the world’s best-tasting water that has been enhanced with numerous health benefits that they will appreciate.”
With new and innovative water purification technology, FloWater Refill Stations completely eliminate the need for plastic bottles by transforming ordinary tap water. During purification, the FloWater technology alkalizes and oxygenates the water and adds minerals and electrolytes for better hydration. A coconut carbon filter ‘finishes’ the water for a clean, crisp taste. Different from other water delivery systems, FloWater Refill Stations are also self-sanitizing and feature an on-demand delivery system that provides perfectly chilled water in less than 10 seconds.
The initial rollout is taking place at Club Pilates, with FloWater Refill Stations now set as the brand standard for all new Xponential franchise locations in the U.S.
The switch to FloWater Refill Stations also makes economic sense for Xponential franchisees as the material and labor costs in stocking plastic water bottles, or five-gallon plastic jugs, disappear.
“As an early adopter in its industry, Xponential is at the forefront of the widespread consumer movement demanding an end to single-use plastic waste. FloWater has created a new water delivery system that makes both consumers and the environment happier,” says FloWater CEO and Co-founder, Rich Razgaitis.
Approximately 38 billion plastic water bottles are not recycled each year, and now a new alarming study says that we’re ingesting dangerous plastic microfibers when drinking water from plastic bottles.
FloWater is on a mission to eliminate one billion single-use bottles by 2023, and, since its launch in 2013, has already eliminated over 35 million at leading corporations like Red Bull, Microsoft, Target and the Gap, and at hotels, schools, events and retail outlets nationwide.