A Message for Our FloWater Community
Years ago, we started FloWater on the basis of a fundamental human right: that everyone deserves access to clean, safe drinking water without the environmentally destructive effects of single-use plastic water bottles.
Over the years, I have subscribed to the belief that company Founders and CEOs should stay focused on their Company vision and mission and avoid leveraging their organization’s voice as a platform for their own views.
As individuals, and as a Company, we must stand up together and express our individual and collective outrage against racism, systemic injustice, and police brutality. We stand unequivocally with the foundational belief in, and commitment to, equality and anti-racism.
Over the past few weeks at FloWater we have engaged in some powerful dialogue among the team. During this process, and through all that has transpired in the news, a unanimous consensus took hold: to not only be a strong voice for equality, but that we also carry a responsibility to be a force for change. Change means action and accountability.
As individuals, and as a Company, we have committed to:
- Increase education and awareness within our organization, particularly among the leadership team, by utilizing an ongoing curriculum of resources that helps us better understand diverse perspectives and align ourselves with actions promoting equality and anti-racism
- Establish a Diversity and Inclusion Unity Team that will be responsible for identifying shortcomings in our organization and opportunities for significant progress, along with specific plans and actions that will include performance metrics and timelines for executing those plans
- Redouble our efforts to recruit, hire and promote a diverse workforce, from our business advisors and leadership team as well as throughout every other area of the organization—including our business partners
- Schedule dedicated time on our Company calendar for our entire team to listen to each other and engagein authentic conversations that generate meaningful progress
These initial steps represent a statement of commitment and action to help move us in the right direction. This is only the beginning of our journey. We are committed to learning and doing more along the way.
Even as a small and growing Company, we have both the responsibility and opportunity to make a substantial difference with our voice and actions. And we will.
On behalf of myself and the entire FloWater Team,
CEO and Co-Founder
A mission to save the planet
Billions of water bottles polluting our waterways. Impurities in our water sources, toxins in single-use plastic bottles. Chronic dehydration. Our passion to solve these problems has sent us on a mission.
Plastic bottles saved to date
5.5 bottles saved per second
Passion, Drive, Determination
We’re health lovers. Athletes. Environmentalists. We care about the happiness of our customers as much as we care about the health of our planet. We’re ensuring everyone has access to clean drinking water. We’re determined to make a big impact in the world.
Co-founder and CEO
Our fearless charismatic leader and CEO, Raz, is passionate about creating a brand new, amazing type of water that’s at the epicenter of the sustainable movement. He’s into doing something meaningful—every.single.day. This encompasses all different dynamics within the company from customers and employees, to advisors and investors—he’s an expert in managing and leading various dynamics in a high growth company. His experience speaks for itself: he started his career in Fortune 500 companies, including Johnson and Johnson and Eli Lily. Over the past 15 years, he’s successfully run thriving start-up companies such as DealOn and MyTownPerks, transforming stagnant businesses into multi-million dollar acquisitions. In his spare time, you can find him spending time with his kids, working out, decompressing at yoga and enjoying a green smoothie.
Chief Financial Officer
Chief Sales Officer
A dynamic, results-oriented sales leader with an extensive history of creating new business and mentoring teams is a pretty accurate depiction of Mike. He worked for Serta Simmons Bedding for 16 years before joining FloWater, as Vice President of Sales. So why the change? He’s excited for the opportunity not only for growth, but to make a real difference in our planet. Outside the office, his weekends are filled running and biking—he’s an exercise feen! His family comes first, and he unwinds with a glass of wine on his porch with his wife or seeing his granddaughter on weekends.
Chief Operating Officer
Chris is inspired by the talent and passion that surrounds him at FloWater. Before joining as the VP of Operations, Chris worked for Nambé, where he managed a variety of international businesses aspects. He holds a business degree from the University of Florida and spends his free time getting out on his road bike or tackling hills on his mountain bike. In his free time, Chris loves watching his son play sports, grooving to all kinds of music, especially Rock n Roll or unwinding with Netflix and a bowl of cereal.
Chief Marketing Officer
Sandi loves the idea of working with a company that has huge growth opportunity and potential! She graduated from CU Boulder with a degree in Accounting and Information Systems. The most fun job she’s had was at a startup in Boulder that was building an array of scientific sites to measure tectonic movement of the Earth’s plates! On the weekends, Sandi enjoys riding bikes or training for triathlons. Her favorite downtime activity is eating dinner with her kids and pupster. Sandi decompresses by going on long runs and bike rides, and she can’t live without high quality H2O! Her go-to food is eggs (high protein and so easy), and something unique about Sandi is her small ranch in the northern mountains of New Mexico - a little piece of heaven.
Director of People | Human Resources
Thriving off of building culture and helping employees grow seems like some pretty fitting passions for our Human Resources Director, Katie. She holds a masters degree in HR and Management from Colorado State University, and previously held positions at large global businesses in the Financial Industry. She enjoys planning philanthropic events for her fellow employees, snowboarding and hiking with her husband, antique shopping, and gardening among other things. Netflix, naps, and her pup is her secret recipe for a well spent and rested weekend. She can’t live without music or chips and guac!
Vice President, Local & Regional Sales
Kate gets hyped on growing a talented team of bright minds and big hearts. She’s got a creative side, having worked as a Music Director at KXRX Radio in Seattle. Kate ran her own PR firm before bringing her many talents and vast experience to FloWater. When she’s not working, she’s out exploring San Francisco, adventuring with her dogs, and trying her hardest to avoid checking her email (now that’s what we call dedication!) She can’t live without Mexican food, especially a great street taco!
Director of Local Market Sales
Brooke is extremely excited to join an organization that wants to make a difference in the world! She graduated from CSU Fullerton and USC with a major in psychology and a minor in business administration and food industry management. The largest company she’s ever worked for was The Coca-Cola Company! Prior to being a part of FloWater, her most fun job role was as the Director of Food Service and On-Premise for the Dodgers, Padres, USC, UCLA, and LAFC. On the weekends, you can find Brooke at rodeo events and hanging out with her dog Hank and her horse Lunchbox. Her go-to food is spaghetti and In N Out, and she loves to decompress by getting massages, mani/pedis, or DIY projects. Something that gets her going in the morning is listening to the National Anthem at 6am every day!
Director, Local & National Sales
Michael is excited to be at FloWater and be part of the rare opportunity to work for a company that is positively impacting the planet! On the weekends, you can find Michael at his children's’ sporting events. He is not new to athletics himself-- most people don’t know that he can long snap a football. In fact, the next time the Giants play in a Super Bowl, he plans to take his son and his dad to the game. If he could have one superpower, he’d love to be able to fly and see the world from the sky. He’s a go-getter and borrows the phrase “Just Do It” as his personal motto.
Director, National Sales
Donna McReynolds Sanchez
Director of Channel Sales
Moving a million miles an hour, Sara is always on the go! Impactful decisions and thoughtful actions are key to driving Sara's enthusiasm and motivating her Operations squad. Previous to joining the FloWater team, she worked for Expeditors International of Washington Inc. as an Air Export Agent, coordinating international exports on a wide array of products. She’s got a business brain, having studied business at HAN University in the Netherlands. She often surprises the team with her handmade soaps, and enjoys trying new restaurants and getting outside!
Marketing Brand Manager
Emily is thrilled to be part of a team on a mission to eliminate single-use plastics! On the weekends, you can find her watching sports or scoping out a place to have a nice glass of wine. She has a knack for being able to whip up a dinner in 20 minutes with whatever is in the fridge which fits into her personal motto of, “I’ll figure it out!” She has sky-diving on her bucket list and wishes she had teleportation as her super power. If you see her with headphones in, she’s listening to her meditation app or audible.
Steve is passionate about two things- music, and leaving this earth better than we found it! Steve is excited to use his background in leading teams in the event logistics space to help grow the FloWater operations team and when he's not in the office you can find him playing a gig, rock climbing or camping in the beautiful Rocky Mountains. Steve can't live without jazz music, his cat Yogi or delicious burritos and looks forward to a cup of coffee every morning to kick start his day!
Regional Technician Manager
Kelly is ray of sunshine in the Denver HQ (and we’re not just talking about her golden locks). She’s bubbly, sincere and always looking to recruit top talent. She’s joining FloWater eager to build the culture and growing team. She use to rock the yoga world as both a teacher and employee at Lululemon Athletica. She can’t pass a dog without petting it, and spends the rest of her free time cooking, hanging with friends or going on long runs. She likes her coffee, country music and is a doughnut aficionado.
Heather wakes up every morning with a smile on her face. Her positive vibe and attitude towards life is what drew her to the FloWater team. Creating lasting change both environmentally and socially is something she gets behind with full conviction. Graduating from Cal Poly Pomona with a degree in Psychology and The Culinary Institute of America, specializing in Baking and Pastry Arts, she’s cookin’ up lots of projects, reports and ideas in her new role at FloWater. In the past, Heather has worked in various roles allowing her to expand on many skills sets including a design start-up in San Francisco, working with special needs children and our personal favorite, experimenting with sugar coated puff pastries. She unwinds by taking long walks and listening to podcasts and she indulges in Latin or Mediterranean food.
Whitney is excited about FloWater’s mission and the opportunity to grow with the company! She graduated from University of Wyoming, and the largest company she worked for was DishNetwork. The most fun job role she’s had was as a Relocation Coordinator. On the weekends, she goes into full force mom mode - ushering kids to and from activities, cooking, cleaning, and playing referee! Her favorite downtime activity is watching movies with her 10-year-old daughter, and she decompresses by hitting the gym. Something she can’t live without, besides her family, is wine! Her go-to food is chili cheese fries with sour cream (and it HAS to be green chili). Whitney gets her mornings going by reading her horoscope with a strong cup of coffee.
Operations Support Specialist
Danielle always tries in her small ways to be healthy and environmentally conscious, and she is excited to implement these values in her position at FloWater! She graduated from UT Austin with a degree in Marketing, and the largest company she ever worked for is Whole Foods Market. The most fun job role she ever had was as a plant nerd at a boutique garden center. She got to get her hands dirty, be outdoors, and learn a lot of new interesting things! Over the weekends, Danielle enjoys getting outdoors as much as possible, hiking with her dog Buddy, grilling with family and friends, and traveling. Her favorite downtime activity is reading, watching a movie, or catching up on a show with her husband. She decompresses by doing yoga and getting out and working in her garden. Something she can't live without is fresh fruit and veggies, nature, and her Vitamix (she uses it all the time)! Danielle's go-to food is tacos - she could eat them everyday. Something that gets Danielle going in the morning is that every day is a new start, and we have the chance to do something differently - or exactly the same as we did the day before.
Jacob is excited to help build the FloWater brand through great customer service and efficient operations. He graduated from James Madison University with a degree in management, and the largest company he ever worked for was Thyssenkrupp Elevator. The most fun job he's ever had was as a Resident Advisor! On the weekends, he loves to camp, hike, disc golf, and brew beer. Jacob's favorite downtime activity is reading up on anything history related, and he decompresses by going for a bike ride or strolling to a local spot. He can't live without Bullet Journal, and his go-to food is Chick-Fil-A! Something that gets Jacob going in the morning is making others smile and trying new things. His favorite quote is "Success is peace of mind which is a direct result of knowing you have made the effort to become the best you are capable of becoming" - John Wooden.
Client Service Specialist
Brittany is excited to be at FloWater to make a social and environmental impact while being surrounded by people who want to make a difference. On the weekends, you can find her with her husband and dogs, at a local brewery, or a concert. Given her Italian roots, her go-to food is pasta. Scuba diving in the Great Barrier Reef is on her bucket list and if she could have a superpower, she’d love to be able to teleport. Positivity is central to her mentality with a Bob Marley lyric serving as her personal motto, “every little thing is gonna be alright.”
Sales Development Specialist
Brady’s always on the move. Before getting into the office every morning he starts his day with a little TLC. Whether that be meditation, stretching or working out—it gets his mind right. Brady graduated from The University of Iowa Tippie College of Business, joining the FloWater sales team he’s excited to be a part of a team that has a meaningful and impactful mission. He’s motivated to inspire others while also improving their health and the health of the environment they live in. Nature never fails Brady, and on the weekends you can catch him skiing, trail-running, mountain biking & hiking! Yoga, avocado and weekend camping are his simple pleasures that he enjoys most in life.
Angel’s name precedes him. He's known throughout the company for his hard work and willingness to go above and beyond for his teammates and his customers: whether that be assisting others in the warehouse, troubleshooting with third party client technicians on location, or improving functions of the Refill Station, he's always willing to lend a helping hand. When he’s away from work he enjoys camping, fishing, or taking some jet skis out for a spin. He’s a proud family man, and is known to cook a mean steak.
Warehouse & Field Technician
Andres is excited to join FloWater so he can help change the environment by eliminating bottled water! He graduated from Bellflower High School, and the largest company he worked for was Weber Metals Inc. On the weekends, he loves watching tv and watching the LA Dodgers! To unwind, he loves listening to music and catching up on podcasts. He can’t live without his family and setting a good example for his younger siblings is very important to him. His go-to food is In-N-Out, Five Guys, carne asada fries and Chipotle!
Lead Field Technician
A large coffee and loud music get Shannon going in the morning, and his favorite food is steak and seafood! He can’t live without his wife of 21 years and his two kids, and decompresses by surfing, ocean fishing, and drinking the world's best water! The largest company Shannon ever worked for was Deloitte Touche, and the most fun job role he’s ever had was as a manager of 18 routes for Auto-Chlor.
Craig’s got a slight obsession with his three Corgis: Maxine, Agatha, and Burrito, and so do we. He’s thoughtful and loves the ah-ha! moment when his clients realize that tap water can be transformed into the best water on Earth through our product. Craig’s a creative, having studied Fine Arts at UT Austin, and can be found treasure hunting at thrift stores on the weekends or exploring L.A. architecture and art museums. He’s a conversationalist over coffee and his favorite go-to food is Thai.
Annie finds inspiration in podcasts, books, and people. She spent time living abroad and loves to seek out new countries to explore. She's a Northern Arizona University grad with a degree in Environmental Science, and seeks to promote sustainable progress through health and wellness in her role at FloWater. She previously worked at Houzz and spends her weekends at concerts or finding new, local breweries.
Surf n' Snow best describes Joe. Prior to joining the FloWater team, he used to design snowboarding outer wear and build snowboards for his company, Lucky 7 Snowboard. He’s also held account executive positions at Croc’s and Tom’s Shoes. On the weekends when he’s not hanging ten, he’s out on the golf course or relaxing in a yoga class. He can’t live without his family and some delicious sushi rolls.
Cooking, baking, and jewelry making are a few of Kristy’s favorite things! Prior to joining the FloWater team, Kristy worked for Paychex and was a Certified Field Trainer in the insurance industry, which had her jet-setting every week. She’s excited about the FloWater movement to help reduce the waste of single-use water bottles and the opportunity to educate the world on healthy hydration with water that everyone loves. She is proud mom of one daughter, and on the weekends you can find her going to Disneyland, taking long drives in the L.A. canyons, or enjoying delicious Vegas food.
Senior Account Executive
James is an old soul with a young heart. His favorite downtime activities include backgammon, a good book, and hammocks. He finds passion and inspiration at FloWater by introducing new clients to the water so they can live healthier and more productive days. Before joining FloWater, James managed Nature Valley Granola Bar’s PGA Tour sponsorship, and attended every PGA tournament across the U.S. for 3 years. He’s a bit of a sports junkie and enjoys a classic meat and potatoes dinner.
Ed Sherman is excited about the opportunity to be part of a mission he feels strongly about and building something special together. He graduated from the Academy of Art University with a degree in Digital Design and Illustration. The largest company he worked for was Disney/Dreamworks, and the most fun role he’s had was as a freelance artist. On the weekends, he loves exploring the outdoors with family and friends. Ed’s favorite downtime activity is traveling to new, unique places and exploring new countries and cultures. He decompresses by creating art and music, and can’t live without family, travel, and creativity! His favorite food is South/Central American and Mediterranean cuisines. Imagination and the thought of what’s possible everyday gets him going every morning!
The outdoors are calling, and Robb loves to answer. He’s a surfer, fisher, golfer, skier and was even a Ski Patrol officer back in the day. While he excels on the sales piece in his role at FloWater, he genuinely enjoys the overwhelmingly positive feedback clients give after trying FloWater. He finds peace in meditation, a nice piece of salmon, and being surrounded by water in all forms: the ocean, snow, and of course FloWater!